Generation and TODD Architects submit plans for 12-storey residential scheme in Salford
Manchester-based property developer Generation has submitted a planning application for a 12-storey, 85-apartment scheme on Duncan Street in Salford designed by TODD Architects.
As part of our ongoing support of TODD Architects’ Manchester studio, Satellite MPR worked with TODD Architects and their client Generation to develop a PR campaign in relation to the planning application for a residential scheme in Salford. It was important for both businesses that media was focused on the property development sector in the North West and nationally, so our PR campaign carefully targeted and won coverage in North West based development media such as Place North West and The Business Desk, as well as national property media such as Property Week and React News.
Targeted at aspirational young professionals, the new-build residential scheme showcases a mix of quality residential accommodation within a highly desirable environment that will include a residents’ lounge and a large communal roof terrace with enviable views across Manchester and Salford.
Located in an area of the city undergoing major change due to increased demand for homes and residential investment, the proposed development maximises the potential of an underutilised brownfield site by incorporating the entire footprint of its boundary. The scheme has been carefully designed to encourage low-carbon living and provides the new residential community with a range of recreational spaces and amenity including two communal terraces and shared internal lounges.
Seamus Lennon, Principal, TODD Architects Manchester Studio said: “Our proposal will create a flagship urban scheme that will contribute to the new sustainable community emerging in this area of Salford and will offer high-quality homes using a range of apartment typologies to suit local market demand. It has been designed very much with residents and the local community in mind and offers a true sense of place and community. Residents in the proposal will enjoy access to extremely high levels of shared amenity which will encourage social interaction and further reduce the need to travel for some leisure and recreation pursuits.”
The residents’ lounge is a critical component of the design and a key differentiator from many comparable projects as it will support the wellness of residents by facilitating social gatherings and provide space for home working. The proposed development also holds a high level of outdoor space for its residents given the context and constraints of the site. Residents will also benefit from a large communal roof terrace with magnificent views across both Salford and Manchester. The space will allow residents to simply sit outside in good weather and can also be used to host events, including summer parties and external film screenings.
TODD Architects’ design for the scheme introduces a pitched roof form to create a dynamic silhouette, referencing Salford’s industrial heritage and establishes a 'crowning' element. The massing and facade treatment is organised in a tri-partite manner with a base, middle and top to provide order and visual interest, whilst a primary grid of pale grey brick with green brick infills ensures the project has an appropriate level of diversity and richness. The ground and upper-ground floor have been considered as a ‘piece’ to maximise the potential for an active frontage onto Duncan Street.
The planning submission for the Duncan Street site follows a number of major commissions for TODD Architects’ Manchester Studio and its continued growth has seen a move to a new base at Fourways House in Manchester’s Northern Quarter. Since opening its office in Manchester in late 2020, TODD Architects has secured residential-led mixed use developments in Stoke on Trent, Bradford and Wrexham, together with explorations into the repurposing of a major shopping centre complex in the Midlands. The Manchester Studio also recently won planning permission for the hotel-led refurbishment of Birmingham’s prestigious Grade II Listed Central Methodist Hall.
