Using PR to introduce Studio Moren
It’s not every day you get to play a part in the evolution of a world leading business, so Satellite MPR was thrilled recently to support long-standing client Dexter Moren Associates (DMA) with PR as they announced a rebrand and name change to Studio Moren. The rebrand reflects a further evolution of the studio and its collaborative approach to architecture, interior design and integrated hospitality solutions. The new name will be effective immediately.
Working alongside Studio Moren’s marketing team, Satellite MPR’s copywriters carefully crafted the press release announcement, whilst our in-depth knowledge of the hospitality media sector ensured a carefully targeted press campaign resulting in excellent coverage and plenty of social media buzz about the announcement.
“In the spirit of inclusivity recognising the now 70 member team we rebranded as Studio Moren. It’s a bold move to change an established brand but the response and PR has been phenomenal.”
Over the past 30 years, Studio Moren has established a world-renowned reputation as a leader in hospitality design, built on long-lasting client relationships that are testament to the creativity, collaborative spirit and expertise of the studio. Increasingly, as the influence of hospitality design has grown across the property spectrum, Studio Moren has found its hospitality experience much sought-after in other sectors including alternative and high-end residential, student, commercial and later living.
Partner led and co-owned, the studio remains equally focused on architecture and interior design, with the new name embracing both the quality of its service offer and reflecting the greater team collaboration and diversity.
Founder and Partner, Dexter Moren, explains: “For some years the RIBA advised us we were too exposed to a single market and that worried me until I realised it was preferable to be a leader in one sector than master of none. The hotel specialisation has also enabled us to bring our expertise into the many sectors of student, co-living, co-working, later living and BTR projects where hospitality is now a primary focus.
“Today we are led by a management team of 17 who are also co-owners of the studio and together we have an impressive cumulative total of 243 years of working together. Everyone in our studio contributes and the combination of everyone’s individual brilliance creates a stand-out end product. In the spirit of inclusivity it seems time to evolve the name yet again to reflect our greater team and diversity and I am pleased to announce that from this point onwards we will be known as Studio Moren.”
Studio Moren is based in Camden, London, where its team of 70 architecture and interior design specialists work right across the hospitality spectrum and internationally, mainly Europe, Africa and the Middle East. In every location, Studio Moren creates places where people want to be.
Recent high-profile schemes for the studio include: The Westin London City, The Hotel Villa Pamphili Roma and 8-10 Great George Street, London. Current projects include a private and affordable housing scheme in Great Oakley, Essex, the conversion of a former London police station at 37 Wood Street into a luxury hotel, and an Autograph Collection hotel in Abastumani, Georgia.