Satellite MPR helps TODD Architects launch new Manchester studio mid pandemic

When TODD Architects opened a new studio in Manchester, Satellite MPR was tasked with devising a local and national PR campaign aimed at raising the AJ100 architectural practice’s profile in the North West. The first phase of this campaign was focused on promoting and communicating the opening of the Manchester office at 125 Deansgate – a task made more complicated due to the lockdown restrictions brought in to combat the coronavirus epidemic!

With lockdown restricting any possibility of face-to-face media briefings or a physical launch event, we focused on our press contacts and devised a strategy that secured major coverage for the office launch in target-audience focused media , including key North West titles such as Place NorthWest and national property press such as Property Week. Satellite MPR’s relationship with national architecture, property and construction media also secured TODD Architects an interview in Architects’ Journal in which Director Peter Minnis discussed the practice’s decision to open a new regional office during a particularly tough year for many architects.

The new studio joins TODD Architects’ offices in Belfast, Dublin and London from where it has been delivering a diverse portfolio of major schemes, including Ballymore’s residential and mixed-use development at Royal Wharf in East London and the Kings Hall Healthcare Campus in Belfast, set to become the most innovative Health and Wellbeing hub in the UK.

The opening of the Manchester office coincides with TODD Architects’ recent securing of planning permission for a 132-bed elderly care facility, Beechmere Extra Care in Crewe, for which Satellite MPR also secured extensive media coverage earlier in the year.

TODD Architects’s Director Peter Minnis was interviewed by Architects’ Journal about the practice’s decision to set up a new studio during a downturn. You can read the full article HERE