National headlines for LHG as CEO positioned as go-to figure in hospitality quarantine debate

Satellite MPR’s experienced communications team generated significant national and international press and broadcast news coverage for our client LHG (London Hotel Group) in early 2021 and successfully positioned our CEO Meher Nawab, as one of the go-to figures in the hotel repurposing and hotel travel quarantine debate.

Our communications strategy pushed hard on the news that Best Western Plus London Croydon Aparthotel, part of LHG, had opened its doors to Covid19-positive clients for self-isolation, and secured front-page coverage in The Guardian and prime spots on Sky News, CNN and others. Our story was repeated across the UK national press and quotes from LHG’s Meher Nawab featured in The Sun, The Mirror, The Telegraph and The Evening Standard amongst others. The news was also covered by reporters from as far afield as Channel Nine in Australia and 13 News in Israel.

As news broke on the Government’s airport travel quarantine scheme a week later, we secured spots for LHG CEO Meher Nawab on BBC Breakfast News, Channel 5 News, ITN, as well as LBC and Talk Radio to discuss the systems, procedures, infection prevention control and insurance needed to implement such a scheme.

Best Western Plus London Croydon Aparthotel is the first hotel in the UK to open its doors to Covid19-positive clients for self-isolation, as part of a scheme to ease pressure on the NHS. Best Western and LHG have spent the last six months working with medical experts to find ways to transform their hotels into hospitals to be used for assessments, scans or post-Covid recovery.

Since the initiative was first proposed at the start of January, the Best Western Plus London Croydon has already received bookings from Kings College NHS Hospital and two London Local Authorities to place Covid19 and homeless clients.

The aim of the new ‘hotelcare’ solution is to allow patients and NHS staff to use hotels for care and isolation, freeing up staffing and bed capacity on wards. With comfortable accommodation, the hotels provide a perfect environment for patient recovery, whilst also having spaces that can be made adaptable for key equipment and clinical areas if needed, but separate from the hospital environments which need to maintain patient flow.

You can take a tour around the Best Western Plus London Croydon Aparthotel in this news story from CNN HERE

Watch our client CEO of LHG Meher Nawab interviewed for BBC News